Float Interactive – Removed From Affiliate Review List
Posted on 01. Oct, 2008 by $haz in Affiliate Reviews, Float Interactive, General
So a couple months back I found a new company by the name of Float Interactive. I signed up, got accepted, ran a few campaigns and was amazed on how well they converted. Not only that, they had very good campaign rates that I couldn’t find elsewhere for these specific offers. Yeah I know it sounds too good to be true, but I trusted them and I’m sad to say that trust has been shattered.
A few days ago I got an e-mail from them stating that one of the affiliates they ran their offers with, Hydra (the same company that no longer accepts incentive publishers), had terminated their account due to the use of campaigns that were not supposed to be incentivized. Yes, the same “few” campaigns that I ran with them. Here is the e-mail from them:
Hydra has terminated our account and will not be paying for any leads. We will have to revoke these leads from your account as we are not receiving payments from them. Please download the attached document which was sent from Hydra Network.
As per our terms: “Float Interactive does not guarantee payment to the (Affiliate, Publisher, Partner) if the Advertiser does not pay Float Interactive.”
In this case we are not getting payed for these campaigns from hydra for the month of July-Aug. Therefore we cannot pay for any of the leads. The campaigns are listed below which you generated leads for:
Zerosmoke
Phendrazene
No Pain Spray
Gevalia – Coffeemaker + Travel Mug + Stainless Steel Scoop
Affordable Guides to Making Money on eBay
20-Minute Face LiftWe are looking to see what remedies we have against hydra. If you have any questions, please contact us only via email on this issue. All other leads will be paid for, as well as leads generated thus far will be paid for.
Thankyou.
The Float Interactive Team
This honestly makes me very mad. Is it my fault that they made that mistake? If it ever was a mistake that is. Yet I have to pay for it in over a $1000 in losses. Also, I like how they say their “lawyers are on it” when its obvious they aren’t. Hydra claimed that they violated their terms, Float claims that they do not have to pay based on their terms. So that means that I can get my lawyers to “remedy” this situation with Float? It’s a bunch of “BS.”
I also talked to the owner about this, told him how upset I was and what the chances are of him getting paid for those revoked leads. I didn’t get a straight answer, but he did seem sympathetic to the fact that I lost a lot of money with him. I remember telling him before that I will continue to push his affiliate since his conversion rates are very well. He said that he would try to make up for this by giving me “marginal” rates on the current campaigns he has. I thought I should at least consider this to make up for all my losses, so I asked him to send me a list of his campaigns and what rates he would give me. Well, these “marginal” rates weren’t so great, in fact I have better rates from my other affiliates for these same campaigns.
I can go on and on about this and how pissed off I am, but this kind of stuff always happens in this industry. All incentive publishers should be ready to lose a good amount of money at one point due to revokes or gambling with different affiliates. It’s best to be upset for an hour, curse at everyone, throw things around, and pretend like you will call your lawyers (when we all know you won’t). But after a while get over it and just focus on working with better and more trustable affiliates.
It’s very disappointing to see such a great company that I once bragged about go down in the dumps. I still have a payment coming from them for the other campaigns I ran with them, as so they say, so I will let you know if they follow through with their promise. I have taken them out of the Affiliate Reviews and do not encourage signing up with them at this point.

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Gabriel3
26. Oct, 2008
It really comes down to business basics.
Float decided not pay you for over $1,000 worth of leads, what does that tell you, they think the value that they will get from you in the future is not worth the money they have to cough up. It just gives you an idea of how they value you as a customer.
Not obviously this isn’t their intention, but that’s exactly the kind of message they’re sending.
And what about contingency planning and crisis control; this is a very serious problem and you have to account for it. Giving marginal improvement on rates doesn’t compensate for anything.
It’s Pathetic